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Resume Laura Zinkan
SKILLS:
* Copywriting, editing and proofreading of various
types
of
projects/artwork.
* Traffic management: able to mediate between creative artists, writers
and business professionals.
* Able to organize workload and manage multiple projects within strict
timelines.
*
Superb team player, carrying out duties with minimal supervision and
realizing maximum results.
* Works seamlessly with artists, management, outside ad agencies, legal
and production companies to develop, create, and distribute quality
products.
* Blogging, web content and social media networking sites: twitter, Squidoo,
FaceBook, etc.
EXPERIENCE:
Freelance 2004 – Present
Editor, Copywriter, Proofreader, Web Design
* Write and edit all content for several
websites. From short copy
on site to full length, keyword-rich feature articles for submission to
ezines on the web. Websites include: theGardenPages.com,
MomsRetro.com, AngelCityArt.com.
* Create all marketing materials and PR campaigns for
all websites and product lines. Maintain branding.
* Produce websites, including HTML programming,
layout and
maintenance. Responsible for all aspects of web site launch,
production and maintenance. Consult analytics for keyword
performance,
make SEO improvements as necessary.
* Create all artwork, for websites and products in
various different
formats and sizes. Including photography design and production
work.
* Photograph products and write catalogue copy for
e-commerce websites.
* Build and design websites for freelance clients.
THE WALT DISNEY COMPANY, Burbank, CA 1994 - 2004
Assistant Manager; Disney Live Family Entertainment (1999-2004)
* Provide complete editorial direction and/or content
for all shows
including ad collateral, tag lines and packaging. Proofread all copy
for legal compliance for copyright, trademark or creative talent for
Company and all third party agreements. Protect branding integrity of
each property at all times and provide overall creative direction for
products and ad collateral..
* Responsible for all editorial content for Disney
Live Family
Entertainment division, including Disney On Ice. Edit, polish,
proofread and provide copywriting assistance and content for all
advertising collateral including; press kits, sales brochures, ad
slicks, print ads, press releases, programs, web banners, web copy, TV
and Radio spots.
* Oversee creative, manage traffic and provide
direction for
Domestic advertising campaigns, including all ad collateral, press
kits, PR photos, Video Press Kits, show programs, premiums and product
giveaways. Work with outside ad agencies and licensee to provide
artwork, copy and anything else needed to keep the project on schedule
and under budget.
* Project manage four domestic, one Asian and one
European
production annually. Main point of contact working with high-level
international teams, executives, ad agencies and vendors.
Maintain
sensitivity to cultures around the world and diplomatically work to
find acceptable ways of translating copy and show materials.
Network
and barter with other divisions for resources. Assist with event
planning and coordination. Help raise profile and promote our
division
internally. Maintain detailed spreadsheet with all aspects of
shows,
next steps and problems resolved.
* Develop licensed product line for each touring
show, increasing
percaps by 5%. Adhere to short and strict 9 month product
development
timeline; from concept to final production samples. Track product
sales and performance for each show. Maintain daily contact with
licensee to discuss progress, solve problems, communicate new ideas or
coordinate logistics. Look for ways to develop exclusive or
unique
products while maintaining brand integrity. Work with artists and
designers to keep them on schedule. Maintain display of all
products,
programs and related items. Develop licensed product line for
each
touring show, increasing percaps by 5%.
* Art Purchasing, hire and work with contracted
artists, designers
and copywriters. Resolve day-to-day conflicts. Negotiate with vendors,
provide cost estimates, get approvals and follow up with invoices and
billing support. Diverse projects include Parade Floats and ABC
Jumbotron footage in Times Square.
Editor, Walt Disney Publications 1999 – 2001 (Freelance)
* Polish copy, ensure branding compliance, character
consistency, film accuracy, and age-range suitability.
* Ensure legal compliance for copyright or trademark
as directed by Corporate Legal.
Copywriter, Walt Disney Art Classics & Disney
Consumer Products 1996 –1999 (Freelance)
* Write sell sheets, ad slicks, profile cards,
postcards, buck slips and other marketing collateral.
* Create Sketches magazine cover article and
subsequent material for Walt Disney Collectors Society.
* Develop and update Product Naming, Style Guides,
and Certificates of Authenticity.
* Research product’s film legacy, adept at completing
extensive searches.
* Work closely with artists on projects to deliver
product on deadline, often with tight turnarounds required.
Digital Archivist, Disney Consumer Products
(1996-1999)
* Helped develop and implement intranet-based digital
archive system for artists and designers.
* Helped develop keyword structure and metadata for
new MAM system.
* Identified new content; managed registration,
keywording and maintenance of artwork.
* Assembled flat artwork for scanning and uploading
into system.
* Worked with software vendor, resolving program bugs
and suggesting improvements.
* Provided assistance to users and supported change
management activities.
Art Purchasing Coordinator, Disney Consumer
Products (1994-1996)
* Administered Creative Resource’s art purchasing and
MAM archiving for Standard Character licensing.
* Recruited and contracted freelance artists, as well
as scheduled internal artist requirements.
* Handled traffic projects and coordinated with
licensing division to ensure timely completion.
* Assisted Creative Directors and artists by
researching and securing existing artwork for exploratory projects or
products.
* Tracked and distributed style guides and/or artwork
company-wide.
* Maintained working knowledge of all artwork in
inventory and its
usage issues. Developed and maintained archive system for all
line
art, pencils and digital art.
* Prepared estimates for licensees and internal
projects. Negotiated with vendors resulting in savings to the company.
GROUP W PRODUCTIONS, Los Angeles, CA 1992 - 1993
Research Assistant
* Collect and distribute data from A.C. Nielsen Co.
for all television shows in syndication.
* Compile weekly report of 10-20 competitors talk
shows with topics and highlights of each.
* Maintain library of Nielson report books including
filing and organizing new book deliveries.
* Provide typing, answer phones, schedule meetings
and provide general office support for Vice President.
SOFTWARE SKILLS:
PC and Mac proficient. Programs include: MS Office, MS Word,
Excel,
Internet Explorer, Outlook, Adobe Illustrator, Acrobat
Distiller/Reader, PhotoShop.
INTERNET/SOCIAL NETWORKING SKILLS:
Blogger, twitter, Squidoo, Facebook, eBay, eCrater, Netscape
Communicator, CafePress, Zazzle and others. Able to learn new systems
quickly on my own in order to stay up to date with current trends.
EDUCATION:
University of California Los Angeles, CA – Screenwriting Program
LA Valley College, Los Angeles, CA -- Theatre Major.
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